Truth in Spirits
My partner, Aaron, and I started Timber Creek Distillery just over two years ago and we really had no clue what we were getting into, but for us, that was half the fun. We understood the risk we were about to take but knew we had to follow our mutual passion for the “water of life” aka (whiskey).
I have a background in engineering and business, so I was comfortable doing all the appropriate research and business planning, but you can only learn so much from research. At some point, you just have to dive in.
I read a few good books on distilling and the history of bourbon and man, did I learn a lot. If you really have a passion for whiskey, then I highly recommend reading Bourbon Empire. It covers the history of whiskey and bourbon in the U.S. dating back to the earliest settlers. This book is a great read, but it also explains how the current industry works here in the U.S., and I was shocked and a bit dismayed at some of the things I learned.
Most people aren’t aware of how this industry works, where many of the products come from, and how they are made, so I really wanted to create this blog to focus on getting past the marketing jargon and get straight to the truth about spirits, what they taste like and why, and how they are marketed and sold—all while exposing some of the hidden secrets within this industry that the average drinker doesn’t know about. Like at all.
If you have any questions, comments, or topic suggestions, please feel free to reach out and I will do my best to answer them as honestly as I can. For now, sit back, relax, take a shot (I mean grab a drink) and enjoy the truth!